Ben & Jerry’s

Back in the early days of the internet, when making videos for social media was just becoming a thing… created this for Ben & Jerry’s.

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Integrated Creative & Marketing Leadership

Brookwood Companies

Built and led a unified creative–marketing function that aligned brand, sales, and execution inside a complex, legacy organization.

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Net-New Growth Platforms

Brookwood Companies

Launched the company’s first direct digital sales platform, establishing a modern growth channel where none previously existed.

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Large-Scale Brand Environments

Brookwood Companies

Directed physical brand expression across manufacturing facilities and major industry trade shows under fixed deadlines and real-world constraints.

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High-Sensitivity Work Across Distinct Domains

Brookwood Companies

Led the creation of a PFAS-free performance brand under environmental regulatory scrutiny, while separately operating within a military-contractor environment handling sensitive tactical materials and technologies.

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Sustained Multi-Channel Execution

ACE Institute of Technology | American Friends of Bar-Ilan University | Brookwood Companies

Ran continuous print, digital, video, and communications programs year after year without brand drift or loss of credibility.

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Complex Ideas, Clear Narratives

American Friends of Bar-Ilan University

Translated advanced research and institutional priorities into clear, credible materials for donors and public audiences.

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selection of videos

Building Creative Leadership Across Industries

Building Creative Leadership Across Industries

Saad Ahmad Khan’s 25+ year career spans manufacturing, education, fashion, entertainment, and non-profit sectors — yet one trait is consistent across all roles: his capacity to lead from vision to execution.

Mar-Tech In Action

MAR-TECH IN ACTION Turning Data into Decisions. Tools into Impact. Over 25 years, I’ve led marketing, creative, and communications efforts by integrating smart technologies across education, nonprofit, B2B, and manufacturing sectors. I don’t just use tools—I connect...

Brookwood-ZERO is about fabrics

At Brookwood, our initial discussions about PFAS in fabrics focused solely on the per- and poly-fluoroalkyl substances themselves and their impending ban in California starting in 2025. However, I believed the conversation needed to shift to include the fabric itself,...

My Time at Brookwood Companies

My Time at Brookwood Companies

At Brookwood Companies, I excelled in leadership, strategy, and creative direction despite the challenges of working within an industry traditionally lacking a modern marketing structure. I pioneered the development of Brookwood’s e-commerce platform, bringing the...

Brookwood-ZERO™ : The Brand for a sticky situation

Brookwood-ZERO™ : The Brand for a sticky situation

At Brookwood Companies, my strategic marketing and branding expertise played a crucial role in positioning the brand as a leader in sustainability. Recognizing the market's shift towards environmentally conscious products, I spearheaded the launch of Brookwood-ZERO™,...

Brookwood® Ducks™

Brookwood® Ducks™

Brookwood® Companies had developed these fabrics independent from each other. Duck is a commodity fabric to a certain degree that often leaves very little room for variation in their specs. For Brookwood®, some of these Ducks are a big seller as commodities, for...

MultiCam® at Brookwood Companies®

MultiCam® at Brookwood Companies®

As a branding professional at Brookwood Companies, I successfully navigated the complex challenge of integrating MultiCam's brand into our marketing efforts without diminishing Brookwood’s own identity. MultiCam is known for its strict brand protection, often engaging...

Brookwood® SILVA™

Brookwood® SILVA™

A Promotional video for Brookwood SILVA. SILVA is a family of fabrics made of plant-based materials. This set of fabrics is made for comfort and has a low carbon impact on the environment.

Bradford Enterprise

Bradford Enterprise

Bradford Enterprises manged the brand of Barbra Taylor Bradford - an acclaimed writer who was producing at-least a book a year. The advertisements for these books reached millions of readers in the USA and the UK through major newspapers like New York Times, LA Times,...

Rosh Hashanah

Rosh Hashanah

A greeting motion graphics video made for American Friends of Bar-Ilan University

WavesTek Inc.

WavesTek Inc.

WavesTek is a small IT management company that has a set of very loyal clientele. WavesTek wants to maintain a good relationship with its clientele while improving their image as they develop the roster of their services. The creation of WavesTek.com website was the...

American Friends of Bar-Ilan University

American Friends of Bar-Ilan University

American Friends of Bar-Ilan University keeps its community engaged. The community is comprised of Alumni, the diners and supporters - who often find themselves quite engaged. The identity has made a shift to an improved Logo but remains true to its 75 year old...

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